In order to reach large numbers of people with a message of positive change, it won't work to wait until everyone comes asking. A proactive approach is to offer the message where people can encounter it. Go to where people spend a lot of their time, the marketplace. There are endless possibly ways to do this.

One possibility would be to build an online marketplace that contains every business that exists in the physical world. Everybody who buys stuff would use this market place several time per week. Now you have a way to reach virtually all consumers with any message you choose.

Here's how it would work: Create a web map of a city. The map is a scalable photograph like google maps, but it goes farther than google maps. This photograph scales right down so you can see every business on every street in the city. The cool part is that the picture of each business clicks to their web site. The map also has a video function, so you can "scroll down a city street." If you are having doubts, rest assured that the technology exists to create this.

So basically it's a virtual online yellow pages, with 'everything' on it. It includes restaurants, retail shops, services, shopping malls, business complexes, industrial parks etc. So you have a photographic map of every city street in every city. These yellow pages are much more highly functional than paper yellow pages, and they are also highly interactive. Users can create useful content on the site in all sorts of creative ways.

This phenomenon would be huge, and every business in every city in Canada, the U.S. and ... would want to be on it. And every consumer would log on every other day. This would be the next Amazon or Ebay, only much much bigger.

The best part isn't that whoever owns this site would be so rich and powerful, but that they could actually accomplish tremendous good for the world.

For instance, put 99% of the profits back into the community. Direct the profits to projects and organizations working to help the world. The income generating potential of a site like this are tremendous, and there would be so much to put back.

The marketing culture of the site would promote things like conscious capitalism, renewable energy sources and 'cradle to cradle' technologies. The owners of the site would flip the mainstream marketing message from "buy our stuff and don't worry about anything else," to "yeah sure buying stuff is fine, but also we need to change things and build a good future for humankind."

Everything about the Physical World Web generates activity that helps the world. This would be a widespread and ubiquitous mainstream manifestation of conscious capitalism. It could create a massive shift in consumer culture, opening up magnificent vistas that never before seemed possible.